Disintermediation is the elimination of the mediary or middleman between sellers and buyers. Disintermediation is used to describe a lot of companies based on the Internet that through Internet marketing services sell products and services directly to the customer instead of using the regular retail structure. By using Internet marketing services, companies can sell their products and services cheaper and faster thereby eliminating the middleman. From the discovery of the Internet and the development of Internet marketing services online, a new category of selling to the public is being shaped. The Internet is truly transforming the process that products are bought and sold. Internet marketing services give the buyer direct access to information on the products and services that they are looking for so they can make a more informed decision in buying without a salesman or other middleman's presence. In some cases through Internet marketing services and disintermediation, small companies are able to achieve things that used to be reserved only for the larger companies such as selling more cheaply or getting the purchasing power to receive better deals from suppliers.
Often Internet marketing services allow the company to be able to sell directly to the customer without the additional inventory overhead, shipping directly from their suppliers. This is increasingly allowing smaller companies to reap the benefits of some of the larger companies without sacrificing the benefits of small business management. Disintermediation and Internet marketing services have allowed the customer to be able to not only track stocks that they might own, but to be able to buy and sell stocks from the comfort of their home. Internet marketing services like E-commerce have made it possible for a consumer to sit in comfort at home, do their shopping, and have the products and services delivered to them. There is no doubt that Internet marketing services have made everyone's live easier, and for a lot of business, more profitable.
The ease of being able to shop through Internet marketing services and disintermediation has echoed throughout the world. For some, like the business using Internet marketing services to sell their product or service the advantages are immeasurable. For the consumers buying the products, they reap the benefits of more choice, better price, and fast service. Not all from Internet marketing services or disintermediation can be seen from a positive side. Some would argue that from the other side, disintermediation is leading to a massive rise in unemployment throughout the world. People are happy with disintermediation unless they are the person being eliminated through disintermediation. Libraries are closing as there becomes an unlimited supply of electronic books. Colleges and university attendance is down as consumers are finding out that they can get the same classes online in real time for less cost. Banks have to cut back on the amount of tellers that they employ as more consumers are doing online banking. The worldwide list of people having their job disappear before their eyes is expanding with what seems to have no end in sight.